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8.26.2019

8 Affordable Clean Makeup Brands That Won't Break The Bank

[Credit: W3LL People]
I’ve been there and I get it- switching to clean makeup can be a daunting task.

I was loyal to my Maybelline Gel Eyeliner and my L’Oréal Double Extend Mascara for more than a decade and breaking up was hard to do. They were literally the last two items in my routine to be switched out after trying one too many green brands that just didn’t cut it for me (raccoon eyes, anyone?). 

There are good reasons why you have to pay a premium for cleaner products- we’re talking safer formulas, quality ingredients, less fillers, small batch production etc. However, in the last few years I’ve discovered many clean makeup brands that are not only wallet-friendly (most of the products are under $30!) but perform as well as their conventional counterparts.

In this post I am sharing the brands along with my tried-and-true favorites, so pin, share or send this to a friend or family member because clean beauty should be for everyone.


[Credit: Alima Pure]

A carbon-neutral, certified B-Corp that formulates their products with pure and natural ingredients, Alima Pure is a great place to start, with its MAC-ish chic (and refillable!) packaging and diverse range of shades and colors. Prices range from $14.00 for their lip tints and eyeshadows to $42.00 for their liquid foundations.

My pick: Pressed Foundation with Rosehip Antioxidant Foundation ($34 or $22 for the refill) for buildable coverage and easy application and touch-up on the go

[Credit: Clove and Hallow]
Clove and Hallow was created by professional makeup artist Sarah Biggers with the motto “Safety, meet Swagger”, with top-notch products that are good for your skin while still being swoon-worthy and fun to play with. Prices range from $15 for their bronzing powders to $36 for their pigment palettes.
My pick: Lip Velvet ($19) for a liquid-to-matte lipstick with a vibrant, budge-proof finish
[Credit: HAN Cosmetics]
HAN, which stands for Healthy and Natural, is on a mission to elevate product integrity using natural and certified organic ingredients and offer non-toxic makeup at reasonable prices. Nothing costs more than $20, and prices range from $15 from their eyeshadows and lipglosses to $18.00 for their concealers.
My pick: All-Natural Multistick ($16) for a gorgeous pop of color on your cheeks, lips or eyes
[Credit: Honest Beauty]
Helmed by Hollywood superstar Jessica Alba, Honest Beauty is about doing beauty differently. They have a comprehensive line of skincare and makeup that celebrates diversity, backed by years of R&D behind every single product. Prices range from $8.99 for their tinted lip balms to $19.99 for their eyeshadow palette.
My pick: Extreme Length Mascara + Primer ($14.99) for a dramatic boost of length, volume and definition
[Credit: Lilylolo]
The award-winning Lilylolo from London is one of the pioneers of clean beauty movement and has achieved cult status by marrying natural ingredients with the ultimate in mineral-based technology. Prices range from $12 for their mineral eyeshadows to $34 for their eye palettes.
My pick: Smoke & Mirrors Eye Palette ($34) with a versatile range of shimmering and matte shadows that can take you from day to night effortlessly
[Credit: P/Y/T Beauty]
P/Y/T Beauty is better-for-you beauty without the BS (bad stuff) and sticker-shock, with lasting, high-performance makeup that delivers on its promises. Prices range from $15 for a lip gloss to $34 for a eye palette and mascara set, and they always have promotions running.
My pick: All + Nothing Concealer ($18) with a built-in brush (yes!) that provides all-day coverage for your undereyes and other imperfections
[Credit: W3LL People]
W3LL PEOPLE is founded by a trio of an elite makeup artist, a cosmetic dermatologist and a treehugging entrepreneur, all driven by the same desire to provide premium cosmetics without harmful chemicals found in conventional makeup. Prices range from $13.99 for their lip butter to $28.99 for their foundation sticks and tinted moisturizers with SPF.
My pick: Narcissist Foundation Stick ($28.99) for a dewy, crease-free complexion and easy application 
[Credit: Zuzuluxe]
8. Zuzuluxe

The younger sister of Gabriel Cosmetics, Zuzuluxe is a complete makeup line with bright, bold colors for a younger demographic. Prices range from $16 for their eyeshadows to $31.30 for their liquid foundation.

My pick: Mosaic Illuminator ($29.80) that can be worn alone or over foundation for a subtle lit-from-within glow

Have you tried any clean makeup brands? What are some of your favorites?

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