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6.29.2016

Women Who Write:
Sarita Coren of Edible Facial

We end our first instalment of our Woman Who Write series with Sarita Coren of Edible Facial, often called the "Godmother of Green Beauty" by industry insiders, and deservedly so. Not only is her writing always on the pulse of what is happening in the green beauty world and beyond, she is also a self-taught and intuitive photographer who has mastered the art of the flatlay on Instagram. As an ambassador for Beauty Heroes and Indie Beauty Expo, you know that her opinions are both respected and reliable.

Some of her most popular posts include Five Global Beauty Essentials, Meet The Brand That Saved My Face and The Acne Culprit You Are Not Addressing, but some of my personal favorites include What Thousands Of Followers On Social Media Really Means, Six Terms Green Beauty Blogs Should Stop Using Now and Why I Stopped Blogging For Free. If there is one person I try to model myself after in the green beauty world, it is Sarita, and I am so honored to share this with you today!

[Credit: Sarita Coren]

Ni Hao Sarita! Can you tell us a little bit about yourself?

​This is where my existential crisis sets in: how to sum myself up in 3-5 sentences? Such angst :). What I usually say is that I'm a holistic mama of five awesome kids striving to live as clean as possible in a confusing world. 

I started writing Edible Facial to share my holistic journey--its successes and the challenges--and explore my latest existential angst. Soon I'll be moving to The Hub of Clean Living at saritacoren.com, so go sign up to follow the launch updates.

What made you decide to become a writer?

​Since I was a child, I had a dream of writing and illustrating a children's book. It turns out, kids' books are harder to write than they look. But one day, when I get over trying to write my magnum opus, the book is going to flow from me. Won't it? ​

Do you have follow a specific process / routine when you write?

​Routine in writing circles around my family's schedule. If I could label my process it's: go with the flow and just write. It doesn't have to be good material. Just practice it as a craft every day. Do the morning pages, as Julia Cameron recommends in The Artist's Way (a creative's must-read book).​

​Catch those golden moments when the words download in the shower, on a walk, while cooking, and write them down. That's the stuff that good material is made of. My most "liked" posts have come from those moments. They're golden.​

What are some of the challenges you face when writing?

​Sometimes it's a question of time and sometimes it's flow. Whenever there's no flow over what to write, then I start doing something I want to do that feels good.​ ​If I have to do a photo shoot and the concept isn't flowing, I take a photo of something inspiring. With writing, it's similar. Get out and do something you'd rather be doing that fills the spirit. The words often follow soon after that or even during the activity. See previous answer.​

How do you maintain integrity in your work?

​I suppose integrity isn't something I maintain but rather, it's a part of me. Ever since I was a kid, lying felt awful. I could never do it without sitting with the unsettling sense of wrongdoing and then confessing my guilt moments later. As for blogging, if I have affiliate links or a paid post, full disclosure isn't only important, it's required by the FTC. I don't see everyone doing it, but it is a question of transparency that has legal underpinnings. If we expect it from the brands we buy, then ​we writers must adhere to it too. 

It's also a question of being open and honest while journeying through life, and not trying to give over a picture of untenable perfectionism. Living by the truth of the journey is living authentically. I let my readers know that I'm striving to do better in green living than I did the day before. I love sharing ideas and unique discoveries that help achieve a cleaner way of life. Creating an image that I'm already there would not be accurate because it isn't true.

What other writers do you like to read and why?

​I've always gravitated to the classic writers. For a while, I went through a Henry James phase followed by Edith Wharton, who was strongly influenced by him. But I also love E.B. White, Charles Dickens, Louisa May Alcott, Nathaniel Hawthorne, George Elliott, Thomas Hardy, Fyodor Dostoevsky, and Jane Austin. I mean, c'mon. Who doesn't love Jane Austen?

Now with what little time I've got, I read to feel inspired. I'm a huge fan of Darling Magazine and love that the editor-in-chief Sarah Dubbeldam steers away from commercialized and photo-shopped beauty and introduces substantive topics. Plus her writers are solid too. ​

Do you have any advice for other writers?

​Firstly, if you've read this far: thank you. WOW! And thank you to Tricia for these awesome questions. I love them. ​ 

Recently I read William Zinsser's book On Writing Well​. He reminded me how valuable it is to read quality writing. In a way it's like playing a game of tennis. Whenever my opponent volleyed better than I did, it raised my game. Whereas the converse was true when the opponent played worse than I did--we could barely scrape the ball over the net. This is true in writing that the words flow better after reading a solid writer.


Thank you for your insight and inspiration Sarita! You can visit her blog Edible Facial or follow her on Instagram and Twitter.

P/S: Sarita, if you ever want to hire an assistant, you have my details!

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