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Women Who Write:
Kim Wallace of KimberlyLoc

Today's Woman Who Write is Kim Wallace, a freelance journalist and blogger who is one of the most long-standing and authoritative voices in the green beauty world. Based in Kansas City, Kim is a self-described media junkie with a full-time career in digital content strategy and content marketing and runs the lifestyle and natural beauty blog KimberlyLoc.

Her Ultimate Guides and Favorites are a wonderful resource for anyone looking to transition into green beauty, so make sure you bookmark them!

Ni Hao Kim!  Can you tell us a little bit about yourself?

I’m Kim Wallace, aka @kimberlyloc on the Internet. Since 2010, I’ve been a blogger. Since 2007, I’ve been a bylined journalist. And since the tender age of 12, I’ve identified as a writer. 

What made you decide to become a writer?

In the eighth grade, I signed up for journalism class. From then through college, I studied the art of storytelling, eventually earning my degree in journalism. I’ve always been fascinated by people and their stories, and love to dabble in lots of different disciplines. Writing and interviewing experts is the best way to experience a wide variety of subjects. It allows you to immerse yourself into an unfamiliar world and emerge a mini-expert. 

Do you follow a specific process / routine when you write?

In journalism school, you’re taught to tackle the 5 W’s and the H: Who, What, When, Where, Why and How. But for me, the “why” and the “who” are absolutely fascinating. It goes back to wanting to understand people and why they do the things they do. So, my process is somewhat loose, but it starts with an intense curiosity to understand someone else's "why." 

What are some of the challenges you face when writing?

Focus. With all of the answers you uncover during the research and interviewing phases, you can pursue a number of directions. For me, it’s about not getting too overwhelmed with all of the information you’ve just discovered, but instead, taking it all in, sitting on it for a bit, and then letting the focus naturally come to you. Writer’s block is a real thing, and for me, that stems from being overwhelmed by too many options. 

How do you maintain integrity in your work?

Integrity is guided by truth, and that’s the first line in the journalist’s code of ethics. “Seek Truth and Report It.” While I acknowledge the fact that beauty blogging isn’t exactly hard-hitting, investigative journalism, I recognize that for my audience, reporting MY authentic truth is imperative to build trust. So, a truthful opinion is valuable, and I strive to deliver the most honest, thorough, fair reviews when I blog.

Do you have any advice for other writers? 

Take time to find your voice and style. While it’s true that imitation is the sincerest form of flattery, you must remember to instead draw inspiration from those you admire and then put your own personal touch on it. That’s the definition of style, and that carries from from personal style to writing style. You may not find your way overnight, but the only way to uncover your true voice is to keep writing.

You must remember to instead draw inspiration from those you admire and then put your own personal touch on it. <- Tweet this!

Thank you for your insight and inspiration Kim! You can visit her blog KimberlyLoc or follow her on Instagram and Twitter.

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